PUBLIC INFORMATION STATEMENT   
   NATIONAL WEATHER SERVICE LITTLE ROCK AR   
   0800 AM CDT TUE MAR 18 2014   
      
   THE NATIONAL WEATHER SERVICE (NWS) HAS DECLARED MARCH 16 THROUGH   
   MARCH 22 AS FLOOD SAFETY AWARENESS WEEK. THE NATIONAL WEATHER   
   SERVICE IN LITTLE ROCK WILL FEATURE INFORMATION ABOUT A DIFFERENT   
   FLOOD TOPIC EACH DAY DURING THE AWARENESS WEEK.   
      
   TODAY`S TOPIC: TURN AROUND DONT DROWN   
      
   TURN AROUND DONT DROWN OR TADD FOR SHORT IS A NOAA NATIONAL WEATHER   
   SERVICE CAMPAIGN USED TO EDUCATE PEOPLE ABOUT THE HAZARDS OF DRIVING   
   A VEHICLE OR WALKING THROUGH FLOOD WATERS.   
      
   THIS YEAR IS THE 10TH ANNIVERSARY OF THE TADD PROGRAM. HUNDREDS OF   
   SIGNS DEPICTING THE MESSAGE HAVE BEEN ERECTED AT LOW WATER CROSSINGS   
   DURING THE PAST DECADE. THE PHRASE TURN AROUND DONT DROWN HAS BECOME   
   A CATCHPHRASE IN THE MEDIA CLASSROOM AND EVEN AT HOME. ITS ONE THING   
   TO SEE OR HEAR THE PHRASE AND ANOTHER TO PUT IT INTO PRACTICE.   
      
   FLOODING IS THE 2ND LEADING CAUSE OF WEATHER RELATED FATALITIES IN   
   THE U.S. (BEHIND HEAT). ON AVERAGE FLOODING CLAIMS THE LIVES OF 89   
   PEOPLE EACH YEAR.  MOST OF THESE DEATHS OCCUR IN MOTOR VEHICLES WHEN   
   PEOPLE ATTEMPT TO DRIVE THROUGH FLOODED ROADWAYS. MANY OTHER LIVES   
   ARE LOST WHEN PEOPLE WALK INTO FLOOD WATERS. THIS HAPPENS BECAUSE   
   PEOPLE UNDERESTIMATE THE FORCE AND POWER OF WATER ESPECIALLY WHEN IT   
   IS MOVING. THE GOOD NEWS IS MOST FLOODING DEATHS ARE PREVENTABLE   
   WITH THE RIGHT KNOWLEDGE.   
      
   JUST SIX INCHES OF FAST-MOVING WATER CAN KNOCK OVER AN ADULT. ONLY   
   EIGHTEEN INCHES OF FLOWING WATER CAN CARRY AWAY MOST VEHICLES   
   INCLUDING LARGE SUVS. IT IS IMPOSSIBLE TO TELL THE EXACT DEPTH OF   
   WATER COVERING A ROADWAY OR THE CONDITION OF THE ROAD BELOW THE   
   WATER. THIS IS ESPECIALLY TRUE AT NIGHT WHEN YOUR VISION IS MORE   
   LIMITED. IT IS NEVER SAFE TO DRIVE OR WALK THROUGH FLOOD WATERS. ANY   
   TIME YOU COME TO A FLOODED ROAD WALKWAY OR PATH FOLLOW THIS SIMPLE   
   RULE: TURN AROUND DONT DROWN.   
      
   FOR MORE INFORMATION ON THE TADD PROGRAM VISIT   
   HTTP://TADD.WEATHER.GOV. FOR FLOOD SAFETY TIPS VISIT OUR NEWLY   
   REDESIGNED WEBSITE AT WWW.FLOODSAFETY.NOAA.GOV. JOIN US TOMORROW FOR   
   INFORMATION ON FLOOD HAZARDS.   
      
   TABITHA CLARKE   
   TABITHA.CLARKE@NOAA.GOV   
   SENIOR SERVICE HYDROLOGIST   
   NATIONAL WEATHER SERVICE LITTLE ROCK   
      
      
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