Google Analytics is used by websites to analyze traffic - in my case mostly to   
   satisfy my curiosity, in other cases to find the most effective designs. For   
   instance, a charity might test two different photos to see which results in   
   more donations. (Or a business might want to see which design generates more   
   sales).   
      
   You may be thinking of Google AdWords - most of the pages at zisman.ca (for   
   instance) include a banner ad at the bottom of the page - automatically   
   generated by a bit of javascript (and presumably more or less related to the   
   page content). I get a little bit of money if anyone clicks on the ad; running   
   the ads brings in about $150/yr to me.   
      
   Since I suspect you wouldn't click on the ads in any case, it hardly matters   
   to me whether you run NoScript or not.   
      
   HOWEVER virtually every modern web page uses Javascript these days for all   
   sorts of things - menu items that drop down when your mouse hovers over them   
   for instance. Anything that routinely disables Javascript can have all sorts   
   of unanticipated effects. (My pages are pretty low-tech in those regards).   
      
   On 2014-12-05, 8:17 PM, Ed Vance -> Alan Zisman wrote:   
    EV> Alan,   
      
    EV> You mentioned some time ago that when I visit Your Web Pages I should   
    EV> tell NoScript to Allow Google Analytics because it lets You recieve   
    EV> a bit of money.   
      
    EV> My habit is to Temporary Allow things in NoScript, You know how I think   
    EV> I can Control what this computer does.    :-)   
      
    EV> Should having NoScript Allow Google Analytics for every web site that   
    EV> uses it be a good idea?   
      
    EV> Google' apis(?) gets asked to be allowed all the time too, what about   
    EV> always allowing it?   
      
    EV> It seems like most every web site I go to uses Google settings to get   
    EV> a web page to display properly.   
      
    EV> I am not a Google user and I've always thought I ought to limit Google   
    EV> Anything from running on any of my computers.   
    EV> It even erks me to allow Google Maps, but I do when I want to see where   
    EV> some place is located.   
      
    EV> Anybody else feel free to comment on my convoluted methods, please.   
    EV> Thanks!   
      
      
   --- Mozilla/5.0 (Macintosh; Intel Mac OS X 10.10; rv:17.0) Gecko/20130620 Thund   
    * Origin: Fidonet Via Newsreader - http://www.easternstar.info (1:123/789.0)