On Tuesday, July 29, 2014 7:38:41 PM UTC-4, Adam H. Kerman wrote:   
      
   >  Why not sell naming rights to Philadelphia itself?   
      
   No one would want them.   
      
   SEPTA _did_ sell off the name of the Pattison Avenue subway station (BSS) to   
   at&t, so now it is the "AT&T" station.  Apparently it was a very profitable   
   deal. I think NYC is considering likewise to make some cash.   
      
   Sometimes naming rights backfire.  Villanova Univ. sold off the name of a   
   stadium to a duPont who was later was convicted of a nasty murder.   
      
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