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   PID: tg_BBS_v0.7.1   
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   TGUID: 1451733109   
   REPLYTO 2:460/256 1451733109   
   RealName: Sharon Aitken   
    AA> The Book Business: What Everyone Needs to Know     
    AA> ..introduces those outside the industry to the world of book publishing.   
   Covering everything from the beginnings of modern book publishing early in the   
   20th century to the current concerns over the alleged death of print, digital   
   reading, and the rise of Amazon, Mike Shatzkin and Robert Paris Riger provide   
   a succinct and insightful survey of the industry in an easy-to-read   
   question-and-answer format. The authors, veterans of "trade publishing," or   
   the branch of the business that puts books in our hands through libraries or   
   bookstores, answer questions from the basic to the cutting-edge, providing a   
   guide for curious beginners and outsiders. How does book publishing actually   
   work? What challenges is it facing today? How have social media changed the   
   game of book marketing? What does the life cycle of a book look like in 2019?   
   They focus on how practices are changing at a time of great flux in the   
   industry, as digital creation and delivery are altering the commercial   
   realities of the book business.   
    AA>  The Book Business: What Everyone Needs to Know | Paperback   
    AA> Author: Mike Shatzkin | Robert Paris Riger   
    AA> Pub: Oxford University Press | Oxford University Press   
    AA> Published Feb 12, 2019   
      
   Wow   
      
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