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   Message 8,822 of 8,931   
   ScienceDaily to All   
   Criticism with care is more persuasive   
   10 Jul 23 22:30:20   
   
   MSGID: 1:317/3 64acdb09   
   PID: hpt/lnx 1.9.0-cur 2019-01-08   
   TID: hpt/lnx 1.9.0-cur 2019-01-08   
    Criticism with care is more persuasive    
      
     Date:   
         July 10, 2023   
     Source:   
         University of Zurich   
     Summary:   
         When unethical behavior is criticized, demands are often met with   
         defensiveness and denial. How can we overcome this reaction? New   
         research demonstrates that criticism is more persuasive when it   
         is expressed with concern for the welfare of those being criticized.   
      
      
         Facebook Twitter Pinterest LinkedIN Email   
      
   ==========================================================================   
   FULL STORY   
   ==========================================================================   
   In pursuit of a more ethical world, people in business and society speak   
   out to criticize groups for wrongdoing and call for them to change their   
   harmful ways: Activists demand justice for victims in their campaigns,   
   employees might call attention to unfair practices at work, journalists   
   put a spotlight on harm in society, and business leaders speak out on   
   political topics.   
      
   New research by Lauren Howe, an Assistant Professor from the Department   
   of Business Administration at the University of Zurich, identifies a   
   way that criticism across these scenarios can be made more effective. A   
   series of experiments involving more than 1,400 participants shows that   
   criticized groups are more likely to take a criticism to heart when the   
   messenger not only criticizes the groups, but also shows concern for   
   the issues that the criticized groups themselves face.   
      
   When criticism indicates a lack of concern When criticizing groups,   
   messengers often address the group by criticizing the group for causing   
   harm to another group and imploring them to change their ways. "What   
   messengers may not realize is that when a person accuses a group of   
   harm like this, right away, members of the group may believe that   
   the messenger views their group as immoral and does not care about   
   their outcomes," Howe explains. "We find in our research that when   
   messages include dual concernby expressing concern for the group that is   
   criticized while still accusing the group of causing harm, it reduces   
   this problematic inference, and thus dual concern messages are more   
   effective at encouraging members of a group to agree with the criticism   
   of their own group."  The effects of dual concern messages In one of the   
   experiments, Liberals or Conservatives in the United States agreed 6.6%   
   more with a CEO criticizing their political group in a news article if   
   the CEO additionally acknowledged that the political group also faced   
   harm such as being mocked and ignored by others. Participants were also   
   7.1% more willing to shop at the CEO's company than when criticism was   
   issued without care.   
      
   The research also tested the idea in campaigns: participants read   
   a poster advocating to stop prejudice against a group with whom they   
   personally disagreed -- whether Liberals or Conservatives, Christians or   
   atheists, or the elderly or millennials. The poster led participants to   
   agree 8.6% more strongly that their disfavored group faces unfair and   
   specific prejudices when the poster conveyed that the advocates also   
   were concerned about the prejudices that many other groups faced.   
      
   Criticizers may care more than people think In one study, 87.3% of   
   Liberals who said that Conservatives are harming America still agreed   
   that "Conservatives, like anyone, deserve a voice, and their concerns   
   should be heard. We should care for Conservatives." But interestingly,   
   Conservatives estimated that only 40.8% of critical Liberals would   
   agree that Conservatives are worthy of concern. Likewise, 83.9% of   
   Conservatives who were critical of Liberals agreed that Liberals deserve   
   a voice and should be heard, yet Liberals estimated that only 35.3%   
   of Conservatives would express concern for Liberals. This means that   
   people in both political parties underestimated the concern of their   
   ideological opponents by half.   
      
   Learning to criticize with care What the research shows, Howe summarizes,   
   is that criticism works better when it is done with care. She suggests:   
   "When messengers point out harm or wrongdoing, they might consider: What   
   challenges does the group that they are accusing of harm face?" Messengers   
   may want to acknowledge these challenges, if appropriate, to signal to   
   their audience that they are not dismissed as immoral. As messengers   
   raise their voices to criticize one group for harming another group in   
   the service of social change, their arguments are more persuasive when   
   they emphasize concern for the criticized.   
      
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   by University_of_Zurich. Note: Content may be edited for style and length.   
      
      
   ==========================================================================   
   Journal Reference:   
      1. Lauren C. Howe, Steven Shepherd, Nathan B. Warren, Kathryn   
      R. Mercurio,   
         Troy H. Campbell. Expressing Dual Concern in Criticism for   
         Wrongdoing: The Persuasive Power of Criticizing with Care. Journal   
         of Business Ethics, 2023; DOI: 10.1007/s10551-023-05475-0   
   ==========================================================================   
      
   Link to news story:   
   https://www.sciencedaily.com/releases/2023/07/230710113832.htm   
      
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