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   Microsoft launches 'Trusted Tech Alliance' to try and restore some faith in Big   
   Tech   
      
   By Craig Hale published 4 hours ago   
      
   The Trusted Tech Alliance will cover connectivity, cloud/AI, semiconductors and   
   software   
      
     15 companies launch the Trusted Tech Alliance, led by Microsoft and Ericsson   
     The launch comes amid ongoing data sovereignty initiatives   
     Five core principles set out the Alliance's commitment   
      
   Microsoft and Ericsson are leading the launch of the newly formed Trusted Tech   
   Alliance (TTA), which comprises 15 tech giants, in the hope to appease   
   customers, particularly when it comes to data sovereignty.   
      
   Announced at the Munich Security Conference, the TTA hopes to create and   
   promote a "trusted technology stack" across connectivity, cloud infrastructure,   
   semiconductors, software and AI.   
      
   The launch comes amid growing data sovereignty concerns from Europe and Asia,   
   who are largely looking to reduce their dependence on US Big Tech.   
      
   Trusted Tech Alliance   
      
   "In the current geopolitical environment, it is critical that like-minded   
   companies work together to protect security and advance high global standards   
   to preserve trust in technology across borders," Microsoft President Brad Smith   
   wrote.   
      
   Anthropic, AWS, Cassava Technologies, Cohere, Ericsson, Google Cloud, Hanwha,   
   Jio Platforms, Microsoft, Nokia, Nscale, NTT, Rapidus, Saab and SAP are the 15   
   companies that make up the Trusted Tech Alliance launch.   
      
   The announcement details the five core principles participants must adhere to:   
   transparent corporate governance and ethical conduct; operational transparency,   
   secure development and independent assessment; robust supply chain and security   
   oversight; open, cooperative, inclusive and resilient digital ecosystem; and   
   respect for the rule of law and data protection.   
      
   "TTA members are committing to work with governments and customers to ensure   
   that the benefits of emerging technologies can accrue to broader public trust   
   while driving job creation and economic growth," the TTA wrote.   
      
   Although the Alliance hasn't detailed its next stages, we expect more details   
   on those five core principles to be shared as well as information around the   
   verification process that ensures their compliance.   
      
      
   https://www.techradar.com/pro/microsoft-launches-trusted-tech-alliance-to-try-a   
   nd-restore-some-faith-in-big-tech   
      
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