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   'Our viewpoint is that we are trying to help consumers around the world':   
   Micron finally breaks silence on claims it abandoned customers by dropping    
   the Crucial memory brand   
      
   Date:   
   Thu, 15 Jan 2026 20:35:00 +0000   
      
   Description:   
   Micron confirms Crucial exit while emphasizing ongoing consumer support,   
   highlighting enterprise DRAM growth and persistent shortages through at least   
   2028.   
      
   FULL STORY   
      
   Micron has addressed criticism following its recent decision to retire the   
   Crucial SSD and memory brand, clarifying the company is not abandoning   
   consumers entirely.    
      
   The announcement comes after months of speculation that Micron is    
   prioritizing enterprise-grade DRAM and storage for AI projects, leaving PC   
   builders and hobbyists facing supply shortages and rising prices.    
      
   In a recent WCCFtech interview , Christopher Moore, Microns VP of Marketing   
   for Mobile and Client Business, emphasized that the company continues to   
   supply memory to OEMs, including LPDDR5 modules for laptops, while   
   reallocating resources toward high-demand enterprise sectors.   
      
   Rising AI demand strains memory supply   
      
   Moore acknowledged the growth of data centers and AI demand has dramatically   
   shifted the market, with enterprise requirements now consuming 50% to 60% of   
   the overall memory supply.    
      
   He noted this is not solely a Micron issue, as the entire industry is   
   experiencing shortages, forcing manufacturers to prioritize output where it    
   is most needed.    
      
   Adjusting production for different DRAM sizes can reduce overall output, and   
   Micron is working with customers to stabilize demand so that supply can be   
   maximized across all segments.    
      
   Microns move is part of an AI-focused pivot, which includes ramping up   
   enterprise SSD production and dedicating a significant portion of its output   
   to AI compute infrastructure.    
      
   Moore emphasized that the company remains committed to consumers, stating    
   that they are being served through different channels, with ongoing shipments   
   of memory and portable SSD solutions through major OEMs.    
      
   The company maintains its partnerships with PC brands like Dell and Asus to   
   ensure that consumer devices still receive DRAM and storage modules.    
      
   It has also been expanding production capacity, including its ID1 facility in   
   Idaho and a $100 billion megafab in New York.    
      
   Moore clarified while these projects will increase output, meaningful   
   production is not expected until 2028, after qualification and customer   
   acceptance.    
      
   For consumers, this means that DRAM shortages and elevated prices may persist   
   for several years, particularly for DIY builders or those seeking upgrades   
   with higher-capacity SSD or memory modules.    
      
   Micron is on its toes to ensure that it serves customers better because   
   suppliers in China and elsewhere have helped strengthen the industry.    
      
   This competition is healthy, and it will probably help the DRAM market to   
   bounce back.    
      
   Micron is technically still supporting the consumer market, but it is hard    
   not to notice that the company is shifting toward AI and enterprise memory.    
      
   It clearly prioritizes large-scale infrastructure, leaving individuals and   
   hobbyists to face supply constraints for the foreseeable future.    
      
   ======================================================================   
   Link to news story:   
   https://www.techradar.com/pro/our-viewpoint-is-that-we-are-trying-to-help-cons   
   umers-around-the-world-micron-finally-breaks-silence-on-claims-it-abandoned-cu   
   stomers-by-dropping-the-crucial-memory-brand   
      
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