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   The internet is now mostly written by machines, study finds   
      
   Date:   
   Fri, 17 Oct 2025 01:00:00 +0000   
      
   Description:   
   More new articles online are now written by AI than humans, but most dont    
   make it into search results.   
      
   FULL STORY   
      
   More new articles online are written by artificial intelligence than by human   
   beings, according to a new study from Graphite. Using Common Crawl data,   
   Graphite found that AI-generated writing had passed the 50% mark of newly   
   published web articles in November of last year. That figure has plateaued in   
   recent months, but it's still a huge change in how content is produced.    
      
   The study relied on AI-detection tools applied to 65,000 English-language    
   URLs from the Common Crawl archive, filtering for content with article markup   
   and publication dates from 2020 to 2025. They classified each article as   
   AI-generated or human-written based on whether over 50% of its content    
   matched AI detection criteria. Not that the detector is perfect. The study's   
   authors estimated false-positive and false-negative rates of about 4.2% and   
   0.6%, respectively.    
      
   The study may come as a surprise to a lot of people because quantity is not   
   the same as visibility. The study also found that despite the volume of   
   articles generated by AI flooding the web, most aren't good at SEO and don't   
   show up often on Google or even in ChatGPT responses. Both tools still   
   prioritize human-created content, so most AI-authored articles go unnoticed    
   by everyday readers.    
      
   The rise in machine-written content largely tracks with the public release of   
   ChatGPT in late 2022. In the span of twelve months, AI authorship of online   
   articles went from basically nothing to close to 40%. Things have slowed down   
   since then, possibly because of the underperformance of AI articles in search   
   results.   
      
   Yet in terms of sheer volume, the robots are now outpacing their creators.    
   The balance tilting toward AI represents how media companies, marketers, and   
   clickbait content farms have sought ways to produce written content without   
   the most expensive part, writers. The falling cost of high-performing AI    
   tools only encouraged them. Every generation of model seems to offer faster   
   speeds and lower prices than its predecessors.    
      
   Apparently blind to the source of any successfully performing writing, many   
   have turned to AI models capable of churning out articles in seconds, with   
   churn being the appropriate description for the bland slurry that usually   
   results. The often dull, repetitive, and dully repetitive writing isn't going   
   to nab eyeballs organically, and Google has openly deprioritized AI content    
   in its search algorithm.   
      
   Internet AI flood    
      
   Still, they may be slowly starting to learn the futility of pursuing AI-only   
   content creation. Graphites data shows that the percentage of new articles   
   classified as AI-written has stayed flat since May. Publishers may be   
   recalibrating how they use AI, and skipping full automation.    
      
   And while AI-detection tools are imperfect, they are improving. Platforms    
   that publish low-quality AI content could find themselves penalized more   
   aggressively by an audience that outright rejects what they produce.    
      
   The internet may now be a co-authored space between humans and machines. But   
   it's the human writing that people actually want to read.    
      
   ======================================================================   
   Link to news story:   
   https://www.techradar.com/ai-platforms-assistants/the-internet-is-now-mostly-w   
   ritten-by-machines-study-finds   
      
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