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   AI actress Tilly Norwood creator claims we should judge her by merit, but my   
   mind is already made up   
      
   Date:   
   Tue, 30 Sep 2025 10:45:11 +0000   
      
   Description:   
   Studio Xicoia has created AI actor Tilly Norwood, but despite what they say,   
   I'm concerned.   
      
   FULL STORY   
   ======================================================================   
      
   Meet Tilly Norwood, the product of  the worlds first artificial intelligence    
   ( AI ) talent studio, Xicoia. She's got accounts all over social media, is   
   actively looking for agent representation and studios are reportedly [via   
   Deadline ] "circling" to get her in their movies.    
      
   Unsurprisingly, this has received a wave of backlash from Hollywood actors    
   and creators alike, alongside humble film and TV fans like me. Emily Blunt    
   has dubbed the move [via Variety ] "really scary," urging agencies "not to do   
   that," but creator Eline Van der Velden has a different opinion.    
      
   To those who have expressed anger over the creation of my AI character, Tilly   
   Norwood, she is not a replacement for a human being, but a creative work  a   
   piece of art, Van der Velden said at Zurich Film Festival. Like many forms of   
   art before her, she sparks conversation, and that in itself shows the power    
   of creativity."    
      
   But in a world that's already charged to the point of explosion, the last   
   thing we need right now is more sparked conversation. Instead of being one of   
   the best AI tools of 2025 , Norwood is one of the most unnecessary... but    
   it's the broader changes to the streaming landscape that I fear the most.   
      
   On her path to (hopefully) securing an agency for Norwood in the next couple   
   of months, Van der Velden claims she should judged as part of their own    
   genre, on their own merits, rather than compared directly with human actors.    
      
   But we're not talking about the likes of gorgeous hand-drawn animation by   
   Studio Ghibli , or painstakingly crafted VFX and CGI we've seen hits like   
   Avatar and Dune . Sure, real people have made Norwood what she is, but she'd   
   be acting alongside real people, on real sets, in real life.    
      
   As the X post above rightly suggests, there will likely be a big boycott from   
   our favorite A-list names when it comes to working with Norwood... if she    
   even gets that far.  If we're indeed judging her on merit, that means copious   
   auditions, screen tests, rejections and extensive background work.    
      
   But that's what I'm worried about the most. If Norwood is going to succeed   
   anywhere, it's in the streaming landscape  and once she sneaks into the likes   
   of a Netflix original movie, the floodgates are open.    
      
   It's like dominoes: once one thing becomes acceptable, so does a multitude of   
   others. AI actors could be the gateway for complete AI productions, made by    
   AI crew and produced by AI sponsors. We're already seeing people experiment   
   with this on a wider level (just look on YouTube ), but Norwood is exactly    
   the sort of turning point to make AI reliance commonplace.   
      
   I sound like a dystopian dictator pitting the worth of AI against humans, but   
   I don't want to open any of the best streaming services around to watch   
   content generated by a machine. The best stories are the ones that come from   
   authentic experiences, heart, and raw vulnerability.    
      
   People are messy and so are their lives, and that just can't be replicated on   
   the big or small screen. As Whoopi Goldberg said on The View: "You know what?   
   Bring it on. You can always tell them from us. We move differently, our faces   
   move differently, our bodies move differently.    
      
   We're tech people at TechRadar, so obviously we know AI has its time and   
   place. But I can't help thinking of that viral quote from Joanna Maciejewska   
   when it comes to the likes of Tilly Norwood: "I want AI to do my laundry and   
   dishes so I can do art and writing, not for AI to do my art and writing so   
   that I can do my laundry and dishes."   
      
   ======================================================================   
   Link to news story:   
   https://www.techradar.com/streaming/entertainment/ai-actress-tilly-norwood-cre   
   ator-claims-we-should-judge-her-by-merit-but-my-mind-is-already-made-up   
      
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