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   An oldie.. but still a goodie..   
      
    Trust Me, I'm Lying: Confessions of a Media Manipulator |     
   Paperback   
      
   Ryan Holiday   
      
   Penguin Publishing Group | Portfolio   
      
   Social Science / Media Studies / Business & Economics / Industries - Media &   
   Communications / Computers / Internet - Blogging   
      
   Published Jul 2, 2013   
      
   "The cult classic that predicted the rise of fake news-revised   
   and updated for the post-Trump, post-Gawker age.   
      
   "Hailed as "astonishing and disturbing" by the Financial Times   
   and "essential reading" by TechCrunch at its original   
   publication, former American Apparel marketing director Ryan   
   Holiday's first book sounded a prescient alarm about the   
   dangers of fake news. It's all the more relevant today.   
      
   "Whenever you see a malicious online rumor costs a company     
   millions, politically motivated fake news driving elections, a     
   product or celebrity zooming from total obscurity to viral     
   sensation, or anonymously sourced articles becoming national     
   conversation, someone is behind it. Often someone like Ryan     
   Holiday.   
      
   As he explains, "I wrote this book to explain how media     
   manipulators work, how to spot their fingerprints, how to fight     
   them, and how (if you must) to emulate their tactics. Why am I     
   giving away these secrets? Because I'm tired of a world where     
   trolls hijack debates, marketers help write the news, opinion     
   masquerades as fact, algorithms drive everything to extremes,     
   and no one is accountable for any of it. I'm pulling back the     
   curtain because it's time the public understands how things     
   really work. What you choose to do with this information is up     
   to you."   
      
   Read an excerpt:   
   https://www.edelweiss.plus/?sku=1591846285&g=4400   
      
   USA Readers, support a local bookshop of your choice:   
   https://bookshop.org/a/93260/9781591846284   
      
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