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   While the United States (for the time being) maintains its entry ban for   
   Europeans, and transatlantic air traffic is virtually at a standstill, the   
   American low-cost airline Jetblue inaugurated a new route between New York and   
   London on Friday. Despite the corona crisis, which has brought aviation to the   
   brink of collapse, the low-cost airline has ordered 26 additional aircraft for   
   the next three to four years and wants to fly daily between the US and Europe.   
   Jetblue will eventually operate 'more than' twenty flights a day.   
       
   Jetblue will operate from both Boston and New York and says it will offer   
   flights from USD 202. With this it wants to shake up the transatlantic market.   
   Prices have been too high for a long time, because there is 'no real   
   competition' between the large network companies, such as the German Lufthansa   
   since June.   
       
   In normal times, transatlantic flights are a lucrative market for those   
   traditional carriers, with total sales of about $9 billion a year before the   
   pandemic. They also face less competition from low-cost carriers than within   
   Europe ... especially after Iceland's Wow Air went bankrupt in 2019 and   
   Norwegian Air stopped long-haul flights last year.   
       
   The flights between Europe and the US are very expensive because there is no   
   real competition, but while continental travel restrictions have been relaxed   
   and air traffic has partially recovered, there is still much less flow to the   
   US. Washington, with a lot of business travelers, is doing reasonably well but   
   New York, a more touristic destination, is more difficult. The major American   
   airlines (which are still allowed to fly American tourists to Europe) are also   
   keeping it low profile. Delta, for example, will only return to Brussels   
   Airport from November.   
       
   And so new airlines want to take advantage of the empty airspace over the   
   Atlantic Ocean to break into the market. Norwegian newcomer Norse Atlantic   
   also wants to do this from next summer.   
       
   The crisis can be an 'ideal moment' to start up with a good business model.   
   Leasing planes is cheap, there are staff available and landing rights at   
   previously saturated airports are relatively easy to get. In addition, many   
   established airlines that were rescued with public money, are carrying more   
   debt than before the crisis . It should come as no surprise that newcomers go   
   in for the kill.   
       
   --- DB4 - Jul 07 2021   
    * Origin: AVIATION ECHO HQ (2:292/854)   
      
   --- DB4 - Jul 07 2021   
    * Origin: AVIATION ECHO HQ (2:292/854)   
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