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09/24 1103  Atari announces Jaguar Developers

SUNNYVALE, CALIF. (SEPT. 24) BUSINESS WIRE - Atari Corp. (AMEX:ATC) Friday
announced its initial list of developers for the Atari Jaguar 64-bit
Interactive Multimedia system. 
   Since July, 20 developers have signed license agreements to publish game
titles for Jaguar.  Additional high-profile developers and publishers are
expected to be announced in the coming weeks. 
   "Developer response to Jaguar has been overwhelming -- we've accomplished
what we set out to do by attracting the industry's top developers,"  said Sam
Tramiel, president of Atari.  "The tremendous power of Jaguar removes the
programming barriers that exist on all other gaming platforms, allowing
developers to focus their energy and imagination on creating truly
revolutionary video games.  The technological prowess of our developers
coupled with Atari's aggressive marketing and comprehensive developer support
program will create a new industry standard for multimedia performance." 
   The developer list includes: 

Anco Software Ltd.        Maxis Software          Telegames Beyond Games Inc.
Microids                  Tiertex Ltd.            Dimension Technologies
Midnight Software Inc.    Titus Eurosoft          Ocean Software Ltd.   
Tradewest                 High Voltage Software   Rebellion Software Ltd. 
Trimark Interactive       Krisalis Software Ltd.  Retour 2048   
U.S. Gold Ltd.            Loriciel S.A. Silmarils     

   The strength of the Jaguar platform has attracted the industry's premier
developers, allowing them to immediately begin programming the industry's
first 64-bit video games.  Comments include: 
   "We're excited about the reality of an advanced video game system retailin
g
for approximately $200 and delivering technology comparable or superior to
announced systems costing over three times as much. Atari pioneered the video
game industry -- it's good to see them at the forefront of innovation once
again."  -- Kelly Flock, executive vice president of Trimark Interactive 
   "Kids, don't waste your Christmas money on something else, this Cat is the
new king of the video game jungle."  -- Terry Grantham, president of Telegame
s
Inc.  (Telegames will release "Ultimate Brain Games"  and "European Soccer
Challenge"  for Jaguar in the spring and summer of 1994. 
   "The 64-bit power of the Atari Jaguar allows us to move light years beyond
today's game standards."  -- Kris N. Johnson, president of Beyond Games Inc. 
(Beyond will release "Battlewheels"  for Jaguar in the second quarter of
1994.)
   
The power of the Jaguar development environment allows  programmers to: 
    
   -- Create the industry's first 64-bit video games 
   -- Deliver unprecedented true-color graphics, stereo CD-quality sound and
      animation speed 
   -- Enjoy unsurpassed ease in creating real-time 3-D virtual  worlds 
   -- Unleash programming creativity previously hampered by the restrictions
      of all other gaming platforms 
    
   Atari Corp. manufactures and markets video games and personal computers fo
r
the home, office, and educational marketplaces.  The Sunnyvale-based company
manufactures Jaguar products in the United States and is publicly traded on
the American Stock Exchange under the symbol ATC. 
   --30--tf/ik/sf 
   CONTACT:  Cunningham Communications 
    Mary Moslander, 408/982-0400 
  

09/23 1023  Atari appoints new director of marketing/advertising

SUNNYVALE, CALIF. (SEPT. 23) BUSINESS WIRE - Atari Computer Corp. announced 
Thursday that Terrence Valeski, a 22-year veteran in consumer electronics
marketing, has joined the company as director of marketing and advertising fo
r
Jaguar. 
   Valeski's immediate responsibility will be to execute the national roll ou
t
for Jaguar -- Atari's new high performance gaming system.  He reports directl
y
to Sam Tramiel, president of Atari. 
   "We are very pleased that Terry has joined Atari.  His experience is
invaluable to us," said Tramiel.  "Developing strong relationships with
retailers and developers as well as communicating with consumers will be
critical to our success as we get ready to market and distribute Jaguar
world-wide." 
   In an industry dominated by foreign companies, U.S.-based Atari announced
this summer that it has developed a high-performance, 64-bit home video game
system called Jaguar, capable of delivering faster and more powerful video
games to the home market.  Atari will be made in America and has signed IBM t
o
manufacture the Jaguar in its Charlotte, N.C. plant. 
   "Jaguar has truly leaped ahead of the competition in terms of quality,
price and performance," said Valeski.  "My job will be to ensure that we
attract the best and the brightest and to market aggressively through the
channels of distribution.  You can expect to see some major shifts in the way
Atari markets."  Jaguar is expected to be available to consumers before
Thanksgiving 1993. 
   In an effort to develop strong marketing programs, Atari recently chose
Cunningham Communication Inc. as its marketing/communications counsel. 
Cunningham is a Santa Clara, California-based public relations firm
specializing in high technology. 
   Before joining Atari, Valeski was founder and chief executive officer of
Intellivision, a leading home video game manufacturer in the 1980s.  Prior to
that he was senior vice president for the Mattel Electronics division of
Mattel Toys.  Valeski also held several senior positions at Teledyne Waterpik
and J. Walter Thompson Advertising, San Francisco and New York. -0- 
   Note to Editors:  All trademarks and registered trademarks are those of
their respective holders. 
   -30--cmf/sf 
   CONTACT:  Cunningham Communications, Santa Clara 
     Mary Moslander, 408/982-0400 

 
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