From: chandan@miragewebltd.com 
  
 Search engine optimization (SEO) is the process of improving the visibility 
 of 
 a website or a web page in search engines via the €natural€ or un-paid 
 (€organic€ or €algorithmic€) search results. In general, the earlier (or 
 higher ranked on the search 
 results page), and more frequently a site appears in the search results 
 list, 
 the more visitors it will receive from the search engine€s users. SEO may 
 target different kinds of search, including image search, local search, 
 video 
 search, academic search, 
 news search and industry-specific vertical search engines. 
  
 As an Internet marketing strategy, SEO considers how search engines work, 
 what 
 people search for, the actual search terms typed into search engines and 
 which 
 search engines are preferred by their targeted audience. Optimizing a 
 website 
 may involve 
 editing its content and HTML and associated coding to both increase its 
 relevance to specific keywords and to remove barriers to the indexing 
 activities of search engines. Promoting a site to increase the number of 
 backlinks, or inbound links, is another 
 SEO tactic. 
 Why You Need Search Engine Optimization (SEO) 
  
 The most effective way to drive visitors to your website at the lowest cost 
 is 
 to build your website€s organic search engine ranking. Search Engine 
 Optimization (SEO) is an effective tool for improving the volume and quality 
 of traffic to your website. 
 The process involves a combination of €on page€ and €off page€ strategies 
 designed to support your business goals. Visibility in the search engines 
 will 
 improve your company€s online brand exposure while increasing site traffic, 
 time one site, and 
 conversions. 
  
 website :  www.miragewebltd.com 
 email :  info@miragewebltd.com 
  
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