If you hire a search agency to manage a pay-per-click campaign (Google 
 AdWords, Yahoo Paid Search, etc.), you may have a serious problem. Here are 
 two things to watch out for: 
  
 1. Your search agency may also be representing your competitors, and 
 artificially inflating click through rates (and increasing its own profit) 
 at 
 your expense. 
  
 2. Your account may be managed by a young, inexperienced person using a very 
 formulaic approach. 
  
 The first s... 
  
 Read full article at http://www.knowledgefield.com/articles/the- 
 angers-of-hiring-a-search-marketing-firm.shtml 
  
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